Tuesday, December 15, 2009

Top five examples of Augmented Reality

Augmented reality – the idea of enhancing our view of the world around us with digitized text or objects – has moved out of research labs. Below are five of our favorite videos demonstrating a few of the myriad ways AR has jumped onto smart phones and computer screens to entertain and inform ordinary consumers.

1) The US Postal Service helps customers find the right-size shipping box.


2) BMW's experimental tool walks auto mechanics through repairs.



3) Esquire magazine’s special issue has several AR features.



4) Acrossair.com offers a Subway Finder for the iPhone.



5) Topps 3D baseball cards “come alive” with AR.



6) Tags activate 3D action figures from the movie “Avatar.”


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